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| Marketing to Raise Funds |
| This class looks at how marketing helps to raise funds. Topics include various types of donor communications: person to person, telephone, direct mail (working with outsourced vendors as well as in-house solicitations), email, website effectiveness, storytelling, and speakers’ bureaus. Also covered are marketing for planned giving, using newsletters to raise money, marketing for tribute and monthly giving, as well as working with the media. Bring examples of your own organization’s materials to review and share with the class. |
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