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| 10 Steps to Developing an Online Presence |
| One of the keys to success in the private sector, for both nonprofit and commercial entities, is a strong web presence. Whether your organization lacks a website or seeks to improve its web presence, this workshop will guide its participants through the process of building a solid web presence addressing topics ranging from planning to e-commerce functions and also touching on social media. Specifically, attendees will: 1.) learn how to plan for creating an online presence, 2.) identify the general principles and strategies for effective internet campaigns, 3.) understand the costs and labor requirements associated with implementing an online marketing strategy, and 4.) understand the basics of Search Engine Optimization and mobile optimization versus mobile apps. |
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